Dacia and Renault purchases in Morocco increase by 14.5%

Dacia and Renault car sales increased in Morocco during the first seven months of 2021, recording an increase of 14.5% in purchases compared to the same period of last year.

Those two companies were able to market more than 107.3 thousand cars, during the period between January and June 2021, and recorded more than 2.2 % compared to the same period of 2019.

The Dacia brand cars, manufactured by the Renault Group in Morocco, continued to lead the list of the best-selling cars in the Kingdom with 27 173 cars during the first seven months of this year, with a share of 28.62%, also about 13 548 purchases of Renault cars, 7 518 of Hyundai cars, and 6371 of Peugeot cars.

“The Moroccan market has seen a sustainable growth since the beginning of this year, which explains the increase in sales at high levels compared to the level recorded in 2019,” noting that the sector is about to recover from the negative effects of the COVID-19 pandemic, which stopped sales for three months over the last year.”, said the head of the Association of Car Importers in Morocco, Adel Bennani in a statement to Hespress.

Renault and Dacia’s newest strategy in Morocco favors clients, using free credit with 0% of the interest rate, whereby the client can choose payment pace for a period ranging from 3 to 5 years.

Morocco at present has two factories making fully assembled cars including the Somaca facility and a plant opened by Renault near the northern port city of Tangier. The country’s total car production increased strongly, where most of them are exported, mainly to Europe and Arab nations.

Renault’s Tangier car factory, the biggest in North Africa, required an initial investment of 600 million euros ($785 million) and is expected to reach an annual production capacity of 400,000 vehicles in the coming years., according to Reuters.