AFCON Morocco 2025 viewership rose 61 percent, CAF research shows

AFCON Morocco 2025 viewership rose 61 percent, CAF research shows
Monday 16 March 2026 - 13:13

Preliminary data from independent research agencies showed viewership for the TotalEnergies Africa Cup of Nations Morocco 2025 rose 61 percent, with wider international distribution helping make the tournament one of the fastest growing sports properties globally, organizers said.

CAF said the full audience report would be released in the coming weeks by Nielsen.

The confederation said expanded coverage in Europe and other key markets drove the increase, with Britain and France contributing the largest share of growth. A commercial partnership with sports marketing agency IMG helped lift the number of broadcast partners by 50 percent compared with the 2023 edition in Ivory Coast, CAF said.

New broadcast agreements were signed in markets including Japan, China, South Korea, Mexico, Greece and Colombia.

CAF said audiences also rose strongly in South America, with more than 24 million viewers in Brazil and nearly 2 million in Mexico, while the final drew more than 3 million viewers in Britain and over 4 million in Germany.

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