Morocco has emerged as a leading exporter of frozen strawberries, especially to Japan, according to an East Fruit report. Just five years ago, Morocco was the fifth-largest supplier of frozen strawberries to the Japanese market. Now, it has climbed to third place, trailing only Egypt and China.
In the past year, Morocco shipped 4,400 tons of frozen strawberries to Japan, marking a significant increase in its market share. This surge has made Morocco a key player alongside Egypt, with both countries collectively accounting for 35% of Japan’s frozen strawberry imports last year. This figure grew to 44% in the first half of this year.
This expansion in Japan is part of Morocco’s broader strategy to enhance its presence across Asia. The country is actively pursuing opportunities in other Asian markets, including China and Southeast Asia, and is eyeing potential growth in Singapore, Hong Kong, Malaysia, and Indonesia.
Morocco’s success in the frozen strawberry market highlights a broader trend of increasing agricultural exports, driven by advancements in cold chain logistics, farming techniques, and adherence to global quality standards. This growth not only strengthens Morocco’s agricultural export portfolio but also benefits its economy. As Morocco continues to bolster its presence in Asia, its frozen strawberry industry is poised for further success.
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