Morocco’s automotive market has seen a steady increase in 2024, with total new car sales reaching 108,552 units by the end of August. This represents a 2.74% increase compared to the same period last year, according to data from the Association of Vehicle Importers in Morocco (AIVAM).
Private Car Registrations See Modest Rise
Sales of new private cars have seen a modest increase of 1.24%, with 97,164 units sold in the first eight months of 2024. August delivered a notable boost, with private car sales rising by 7.73% to 10,415 units. Dacia remains the market leader in this segment, holding a 25.75% market share with 25,016 units sold. Renault, Dacia’s parent company, secured 15.47% of the market with 15,036 units sold. Hyundai followed with an 8.02% market share and 7,789 units sold.
Light Commercial Vehicle Segment Surges
The light commercial vehicle (LCV) segment has experienced significant growth, with sales rising by 17.55% to 11,388 units during the first eight months of 2024. August proved particularly strong, with sales climbing by 11.78% to 1,632 vehicles. Renault led the LCV market with a 24.72% market share. Ford also saw increased sales, achieving a 13.63% market share with 1,552 vehicles sold.
Luxury and High-Performance Brands Make Gains
German luxury brands had mixed results. Audi led with a 3.06% market share, selling 2,973 vehicles. BMW followed closely with a 2.91% share and 2,823 units sold, while Mercedes-Benz held a 1.94% market share with 1,889 units sold. Porsche, owned by Volkswagen, saw impressive growth of 64.53% year-on-year, selling 436 units by the end of August 2024. This surge highlights a growing demand for high-performance and luxury vehicles among Moroccan consumers.
Emerging Asian Brands Enter the Market
The Moroccan automotive market has also welcomed new Asian entrants. Chinese manufacturers Changan and Dong Feng made their debut, selling 222 and 155 units respectively. Indian manufacturer Tata and other Chinese brands have also entered the light commercial vehicle segment, with Tata selling 209 units.
The evolving landscape of the Moroccan automotive market reflects shifting consumer preferences and an increasing presence of global and emerging brands.
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