Morocco’s Ministry of Tourism said on Monday that Morocco’s tourism industry is thriving, with revenue soaring by 10.6% in the first four months of 2024.
“This strong showing reflects the undeniable allure of Morocco for travelers seeking unforgettable experiences,” said Fatima Zahra El Ammouri,Minister of Tourism. “The surge in tourism revenue aligns perfectly with the rising number of visitors, solidifying Morocco’s position as a leading destination.”
The Ministry has a clear vision for the future of tourism, aiming to attract a staggering 26 million visitors annually by 2030.
The kingdom is aiming to attract up to 17.5 million tourists by 2026 leading to the creation of 200,000 jobs.
This ambitious goal will be fueled by a multi-pronged strategy that focuses on expanding recreational activities and enriching the overall tourist experience.
“Tourism is a vital pillar of the Moroccan economy,” El Ammouri said, adding that the ministry is dedicated to further amplifying the sector’s contribution to national progress and ensuring Morocco remains a symbol of warm hospitality and vibrant culture.
Currently, tourism is the second-largest source of foreign currency for Morocco, trailing only remittances from Moroccans living abroad, which totaled roughly $11.5 billion in 2023.
The sector’s significance is further cemented by its record-breaking performance in 2023, with revenue surpassing $10 billion for the first time, fueled by the arrival of 14.5 million tourists.
Morocco’s tourism industry is positioned for continued growth due to its unwavering commitment to innovation, sustainability, and exceptional service.
Morocco’s tourism minister had previously highlighted the potential windfall from hosting the 2030 World Cup, calling it a “golden opportunity” to elevate the country’s global image, particularly within the tourism sector.
According to the minister, boosting accommodation capacity is a key area of focus, mirroring ongoing efforts to expand tourist lodging in cities that will be hosting World Cup matches.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.