U.S. Black Friday online sales reach record $9.12Bln

U.S. Black Friday online sales reach record $9.12Bln
Monday 28 November 2022 - 09:24

A record $9.12 billion was spent online for Black Friday in the United States.

Electronics drove much of the growth compared to last year, according to Adobe Analytics.

Sales for Black Friday jumped 2.3% year over year, said Adobe.

Purchases on electronics led the way, increasing by 221% compared to an average day in October.

Smart home items jumped 271% and audio items jumped 230%.

Toys (up 285% compared to last year) and exercise equipment (up 218%) performed well on Black Friday, too.

Mobile shopping dominated the field, too, setting a new record with 48% of online sales coming from phones, which is up from 44% in 2021.

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