Japanese authorities have launched a nationwide competition to boost alcohol consumption in the country.
The Japanese young adult population consumes a lot less alcohol than their parents, which Japan says has affected taxes on alcoholic beverages like sake.
The country’s national tax agency launched a campaign titled Viva Sake, urging 20 to 39-year-olds to share their business ideas to kickstart demand among their peers for alcoholic drinks.
Contestants are supposed to come up with promotions, branding, and plans that could involve artificial intelligence to boost alcohol consumption in East Asian country.
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