The United Nations (UN) announced this week the registration of “Türkiye” as the country’s new name, to be used whenever the country is referenced within the international organization.
Turkish Foreign Minister Mevlüt Çavuşoğlu submitted a formal request to the UN and other international organizations to rebrand the country and dissociate its name from the bird “turkey,” due to “negative connotations associated with it,” reported the Washinton Post.
Çavuşoğlu tweeted on Tuesday: “The process we started under the leadership of our President Recep Tayyip Erdogan to increase our country’s brand value is to be finalized.”
Turkey’s English-speaking national public broadcaster TRT started using the word “Turkiye.”
TRT explained the move in an article saying: “Googling ‘Turkey’ brings up a muddled set of images, articles, and dictionary definitions that conflate the country with Meleagris – otherwise known as the turkey, a large bird native to North America.”
As reported by TRT, the Turkish president released a statement last December stating “The phrase Türkiye represents and expresses the culture, civilization, and values of the Turkish nation in the best way,”
“In this context, the phrase “Made in Türkiye” is now being used instead of “Made in Turkey” on our export products, which are the pride of our country in international trade.”
The country adopted its official name, Türkiye Cumhuriyeti, or the Republic of Turkey, after its independence in 1923.
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