Morocco’s tourism revenues reached 113 billion dirhams ($11.3 billion) through the end of October this year, up 17% from the same period in 2024, Tourism Minister Fatim-Zahra Ammor said Tuesday.
Speaking during a parliamentary question session, Ammor said Morocco welcomed 18 million tourists by the end of November 2025, describing the figures as evidence of the effectiveness of the government’s 2023–2026 tourism roadmap.
The strategy focuses primarily on promotion, marketing and air connectivity, she said. Ammor told lawmakers the ministry contracted tour operators for 2.6 million travelers this year, a 16% increase from 2024.
She added that partnerships with online travel agencies generated around 9 million overnight stays in 2025, also up 16% year on year.
According to the minister, Morocco launched 80 new air routes in 2025 from key source markets and secured agreements with airlines to provide 12.6 million seats, representing an 11% increase compared with the previous year.
Ammor said the ministry is increasingly targeting new markets that have shown strong interest in Morocco, including the United States, Latin America, the Middle East and China, while continuing to strengthen traditional European markets.
She said the second pillar of the tourism roadmap focuses on boosting investment in accommodation and leisure infrastructure, while the third centers on human capital development. This includes the launch of 26 new training programs and the rollout of the “Kafaa” program to certify the professional experience of 5,000 tourism workers this year.
On the regulatory front, Ammor said the ministry is preparing three joint implementing decrees related to Law 80.14, which governs tourist accommodation. The measures will cover homestays, alternative lodging and campsites.
Addressing concerns over rising prices, Ammor acknowledged that tourism services at domestic destinations have become more expensive, particularly during the summer season, citing demand that exceeds supply.
However, she said the issue is not unique to Morocco. “This happens in all global tourist destinations,” Ammor said.
She added that the ministry is working to strengthen domestic tourism by encouraging investment in products most in demand by Moroccan travelers and developing tourist resorts with prices aligned to local purchasing power.
Efforts also include upgrading historic city centers, creating themed tourist routes, expanding cultural events and accelerating implementation of the accommodation law, she said.
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