Exports of handicraft products reached over 737 million dirhams (MAD) by the end of July, marking a 14% year-on-year increase, according to the State Secretariat in charge of Handicrafts and Social and Solidarity Economy.
In July alone, handicraft products posted a remarkable performance, with a 34% growth rate compared to July 2024, the Secretariat said in a statement.
Breaking down the figures, “Pottery & Stone” items led the exports, accounting for 33% of total export revenues, with sales up by 7%, the same source noted.
“Carpets” maintained their position as the second most exported product, representing an 18% share—a position they shared with “Traditional Clothing,” whose exports more than doubled compared to the same period in 2024.
In third place were “Basketry” products and items in the “Miscellaneous” category, each with an 8% share.
As for destination markets, Turkey recorded a spectacular surge. Between January and July 2025, exports to this country grew 53-fold compared to the same period in 2024, with its share of total exports rising from 0.2% to 7%, the statement highlighted.
Meanwhile, the United States strengthened its position, capturing half of Morocco’s handicraft exports thanks to a 32% increase. This growth came at the expense of the European market, whose share declined to 30%.
The French market saw its share drop by 5 percentage points to reach 11%, following a 26% decline compared to the same period in 2024.
Among the main exporting hubs, the city of Marrakech maintained its leading position, contributing 42% of total exports, with a 13% year-on-year growth. Casablanca held on to second place with a 32% share.
Fez stood out with a 47% growth rate, allowing it to increase its share of export revenues by 4 percentage points to reach 16%. Finally, Tangier accounted for 7% of total exports.
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