Morocco’s National Tourist Office unveiled two tourism campaigns called “Shining Fès” and “Rising Ouarzazate” to boost the international appeal of both historic cities.
In partnership with local authorities and industry players, ONMT aims to reposition these destinations through high-impact media initiatives, enhanced travel programming, and improved air connectivity.
“Shining Fès” features global media exposure, including documentaries on TV5 Monde, France 2, and M6, plus targeted campaigns with UK and French tour operators.
Special events, workshops, and influencer visits are also planned to raise the city’s profile.
, “Rising Ouarzazate” highlights the city’s cinematic legacy, with Sky TV, RAI 3, and the UK’s Desert Women’s Summit spotlighting its desert mystique and cultural depth.
The city will also host major tourism conventions and immersive artistic experiences.
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