UN Tourism Secretary-General Zurab Pololikashvili highlighted Morocco as a prime destination for investors in the tourism sector.
“Positioned as an alluring prospect for investors, Morocco boasts a strategic location, modern infrastructure, and a government deeply committed to fostering foreign direct investment (FDI),” Pololikashvili said in a report published on Saturday by the UN organization based in Madrid.
In the report titled “Investing in Morocco,” UN Tourism notes that Morocco has averaged USD 3.5 billion in FDI annually across all sectors.
“From 2014 to 2023, USD 2.2 billion was allocated to the tourism sector. Greenfield investments in tourism amounted to USD 2.6 billion between 2015 and 2024.”
UN Tourism notes that in 2024, Morocco welcomed 17.4 million tourists, a 35% increase compared to 2019, which allowed the sector to nearly double its contribution to GDP, rising from 3.7% in 2020 to 7.3% in 2023.
With a decade of 2.5% growth, Morocco has emerged as the fifth-largest country in Africa by GDP. This report emphasizes the role of tourism in Morocco’s economic performance, grounding it in resilient fiscal and monetary policies, a stable political and socio-economic environment, and deliberate efforts to boost the sector.
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