With an average annual growth of 25% in Morocco’s franchise sector, the country is becoming a top spot for international investors taking notice, said Minister of Industry and Trade Ryad Mezzour on Wednesday in Casablanca.
By investing in strong brands and promoting structured entrepreneurship, it is possible to create new job opportunities and expand the Morocco’s economic influence internationally, Mezzour spoke during the launch ceremony of the Morocco Franchise Exhibition 2025.
Unlike other strictly regulated sectors, there is no specific global regulation on franchising, except in China and Italy, he pointed out. ” This means that each country must adapt its own mechanisms for financing and supporting young entrepreneurs to ensure the success of this model.”
Mezzour emphasized the importance of choosing the right partner, the right concept, and the ideal location to guarantee the profitability and sustainability of a franchise network.
The sector in Morocco has been growing at such an annual rate for the past 15 years, with 745 networks, 84% of which are international, and a turnover of MAD 20 billion.
Forecasts predict a 500% increase in key sectors (clothing, restaurants, services) by 2030.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.