The Moroccan National Tourist Office (ONMT) has successfully secured the Korean Association of Travel Agents (KATA) to host its annual conference in Marrakech for the first time, marking a significant milestone in tourism cooperation between Morocco and South Korea.
The event, scheduled from Dec. 14 to Dec. 19 in Marrakech, will bring together more than 60 participants, including senior officials from KATA, Korean tour operators, key tourism figures, and specialized journalists from Korea.
The conference will provide KATA members with an opportunity to review current tourism trends and sales data from South Korea while addressing strategies to strengthen tourism links between the two nations, according to a statement from the ONMT.
“This event is a major opportunity to showcase Morocco to one of the most dynamic outbound tourism markets in the world,” the ONMT said. The Korean international tourism market is valued at over $32 billion, with more than 23 million outbound trips annually.
The ONMT plans to capitalize on the growing potential of Korean travelers by enhancing Morocco’s attractiveness as a top global tourist destination. The conference aligns with ONMT’s “Light in Action” strategy and its ongoing brand initiative, “Marrakech Forever.”
Hosting the event is expected to strengthen Morocco’s positioning as a preferred destination for Korean travelers and promote bilateral tourism exchanges.
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