The sixth edition of the African Digital Summit, organized by the Moroccan Advertisers Group (GAM), taking place from October 8 to 9, is set to feature industry leaders sharing insights on digital marketing, branding, retail media, gaming, and sports marketing, according to Youssef Cheikhi, President of GAM.
Cheikhi noted that the two-day event is expected to see participation from major firms such as Amazon Web Services, Google, TikTok, Microsoft, and others.
The president of GAM emphasized that Morocco is a leader in Africa with its automatic audience measurement system, announcing the upcoming launch of the system’s second version.
This advancement is the result of efforts by the Interprofessional Media Audience Center (CIAUMED), an economic group uniting GAM, communication agencies via the Union of Communication Consulting Agencies (UACC), advertising agencies, and broadcasters.
This achievement, he added, was made possible by the dynamism and dedication of both past and present GAM boards, which have led to the emergence of several projects that have already transformed, or are in the process of transforming, advertising practices in Morocco.
For context, artificial intelligence is the central theme of this year’s summit, with panels, keynotes, and masterclasses discussing how AI is transforming marketing and communications.
In this regard, Abdellatif Miraoui, Minister of Higher Education, Scientific Research, and Innovation, emphasized the critical role of AI and digital skills for future generations, reaffirming the government’s commitment to enhancing education, research, and infrastructure to tackle global challenges and capitalize on new opportunities.
Miraoui urged Africa to embrace this technological revolution as a means to empower its youth and contribute to global transformation.
He highlighted the exceptional opportunities digital technology, particularly AI, offers to the continent’s youth, stating, “We must not only keep pace with these changes but fully embrace them to unlock the potential of these technologies.”
The minister further underscored the ministry’s dedication to supporting the digital revolution and preparing future generations for it.
This summit is expected to attract over 2,800 participants from 47 countries, focusing on the latest innovations and trends in the industry.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.