Rationing obligations imposed by international authorities in key watermelon production areas have driven prices to a new height.
Prices currently range between 5 and 20 dirhams per kilogram, with the potential to reach record highs for larger watermelons.
Farmers predict a potential scarcity in the coming months, with some anticipating prices exceeding 7 dirhams per kilogram as the season progresses.
Farmers warn that, due to the limited supply, these high prices may make the fruit out of reach for many Moroccan consumers this summer.
Production during this period is restricted to the Taroudant, Chichaoua, and Zagora regions, regions that are struggling to meet the high demand from both domestic and international markets.
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