Salix Fruits, a US-based leading import-export company of fresh fruits, envisaged to fortify its collaboration with citrus producers in Morocco, reported the Produce News.
Vince Biasibetti, executive sales for the US at Salix Fruits, visited the kingdom to examine the Moroccan citrus season, particularly mandarins and oranges.
The main goal of his visit was to strengthen connections with growers and gain a deeper understanding of their operations and farms.
It also aimed to secure sufficient volume for programs with US clients and explore trading opportunities, enhancing its market presence.
Despite the severe drought in Morocco resulting in a reduction of production from 766,500 tons in 2021/22 to 450,000 tons exported in 2022/23, production will probably partially recover this season, mentioned the EuroFruit
The offering will focus on smaller-sized fruits, particularly mandarins and oranges, explained Biasibetti, due to the impact of drought on farms in Marrakech and Beni Mellal.
The Produce News reported that the visit was a chance to explore new business opportunities and learn about lesser-known varieties for the American market.
“Tracking the implementation of this program with our suppliers is also an important factor in our visit to production sites,” added Biasibetti regarding the FDA’s Foreign Supplier Verification Programme, aimed at ensuring that foreign food and beverages meet the same safety standards as US-based companies.
Biasibetti noted that program compliance maintains food safety and public health standards, such as safety rules, preventive controls, and accurate labeling.
Salix Fruits relies on strong relationships and continuous engagement in Morocco to maintain consistent volume and quality, resulting in positive outcomes for clients and suppliers, according to the same source.
“Conducting visits to production areas before each import season is crucial for optimal preparation,” stressed Biasibetti.
Salix, a 15-year-old American-based global import-export company, specializes in American-origin fresh fruit, with over 25 items and over 80 loyal producers in 18 countries, and has 400 customers in 57 countries, acquired by GrubMarket in 2022.
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