Bugshan Morocco, a subsidiary of the Saudi Arabian Bugshan Group, has announced the establishment of Bugshan Automotive Group (BAG) to strengthen its presence in the mobility sector in Morocco, with a capital injection of 220 million MAD, according to a press release.
The group is structured into four main business units: Automotive Distribution, Aftermarket Services, Mobility Solutions, and Finance as well as Insurance, enabling BAG to position itself as a benchmark player and bringing a new dynamic to mobility in Morocco.
The first unit, Automotive Distribution, encompasses entities that guarantee the exclusive distribution of well-known automotive brands in the Moroccan market, such as Hyundai, Tata Motors, Aston Martin, and Dongfeng.
Aftermarket Services, the second unit, focuses on providing a wide range of products for the automotive and industrial aftermarket sector, counting on the expertise of Global Auto Trade & Services (G.A.T.S), the first purchasing center in the Kingdom.
The third unit will handle the rising need for mobility services in Morocco, namely “Mobility Solutions”, deploying its subsidiary Global Lease.
The last unit, Finance & Insurance, is expected to offer comprehensive financing and insurance solutions to support its automotive distribution subsidiaries, guaranteeing the accessibility of innovative services for customers.
The company expressed its commitment to prioritizing innovation, sustainability, and customer experience.
“This commitment is reflected through the introduction of cutting-edge technologies, support for the growth of clean mobility, and the development of innovative solutions aimed at improving customer service,” said Oussama Berrada, General Manager of BAG.
Berrada stated that BAG intends to collaborate with national and international partners in order to boost innovation, create job opportunities, and strengthen regional economies through network expansion.
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