On Wednesday in Casablanca, Royal Air Maroc (RAM) and Air Senegal signed a memorandum of understanding (MoU) initiating a strategic partnership between the two airlines.
Initialled by Hamid Addou, Chairman and CEO of RAM, and Alioune Badara Fall, CEO of Air Senegal, this partnership should consolidate long-term cooperation and help stimulate economic, social and cultural exchanges between the two sister countries, according to a joint press release.
This collaboration will benefit both airlines and, above all, their passengers, by increasing the number of connections and diversifying the choice of schedules and days of service.
The MoU also provides for a strengthening of commercial cooperation between the two partners through a “Codeshare” agreement, which will enable passengers to purchase their tickets from the sales network of either of the two airlines, and to travel indifferently on the RAM and Air Senegal fleets.
Other areas of cooperation will also be made possible in terms of aircraft maintenance, chartering and handling. The two airlines will also be able to increase their synergy in terms of human capital, technical and managerial training, and organization.
The two parties will also be able to pool their actions in the fields of communication and digitalization of services, adds the same source.
On this occasion, Addou indicated that this partnership is perfectly in line with the excellent relations between the two countries, adding that “during the numerous preparatory meetings, we expressed our firm desire to build a strategic and lasting partnership with Air Senegal”.
For his part, Badara Fall asserted that “Royal air Maroc and Air Senegal are today giving concrete expression to the desire of the highest authorities in both countries to develop this air bridge, in terms of both passenger and cargo transport”.
“This South-South agreement commits us to respecting international standards for the common good of our future Royal air Maroc /Air Senegal passengers”, he said.
The two airlines will mobilize multidisciplinary teams to pursue the commercial and technical deployment of this partnership and guarantee its successful conclusion within the agreed timeframe.
Royal air Maroc is continuing its efforts to strengthen its position as a benchmark airline on the African continent, as part of the kingdom’s South-South cooperation strategy. In this way, it is consolidating its African leadership, which forms the basis for its deployment as a global transcontinental airline.
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