Moroccan social media users have launched a new digital campaign to boost tourism in Marrakesh after the earthquake in the Al Haouz province and neighboring areas left people fearful and apprehensive.
Under the hashtag “Marrakech is safe,” the campaign has flooded social media pages with captivating images and video clips showcasing Marrakesh’s enchanting beauty, rich history, and iconic landmarks.
The goal is to rekindle interest in the Red City among both local and international tourists and mitigate potential economic impacts on the tourism sector. This hashtag also serves as a rebuttal to critical coverage of Morocco by foreign media, particularly French outlets.
Hespress AR has reported a gradual return to normalcy in Marrakesh, with life slowly resuming in the historic square, “Jemaa El Fna,” following the earthquake tragedy in Al Haouz, which had previously disrupted the city’s bustling tourist scene. However, the Kasbah and Mellah neighborhoods still bear the scars of heavy losses and remain sparsely populated.
Hamid Bin Taher, President of the Regional Tourism Council, emphasized that the tourism sector initially suffered a blow when images of the Al Haouz province’s devastation surfaced. It was erroneously believed that Marrakesh had also been severely affected. But now confidence in Marrakesh’s tourism industry was restored.
“Reservations were canceled for the next two days, but once the truth about the earthquake became clear, flights resumed. Visitors confirmed that it was far from the epicenter of this natural disaster, which occurred in the rugged mountainous region of the High Atlas mountain range. This positive turn of events was thanks to the correction of misleading news published by some foreign media channels and the diligent efforts of Moroccan media,” he said.
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