Overall sales of new cars in Morocco stood at 64,025 units at the end of May, down 4.45% on the same period in 2022, according to monthly statistics from the Association of Vehicle Importers in Morocco (AIVAM).
By segment, the number of new registrations of passenger cars fell by 2.73%, with 58,365 units sold to the end of May 2023, while the number of new registrations of light commercial vehicles (LCVs) fell by 19.20%, with 5,660 units sold, according to AIVAM.
The Dacia brand dominates the LCV segment, with a market share of 23.04%, or 13,448 units sold to the end of May 2023, followed by Renault with 9,122 units sold (15.63%) and Hyundai (7,391 units and 12.66%), the same source points out.
In the LCV segment, Renault sold 1,220 units (21.55% market share), ahead of DFSK with 928 vehicles (16.40%) and FIAT with 656 units (11.59%).
On the premium side, Audi sold 1,670 units, giving it a 2.86% market share, ahead of BMW (1,330 units, 2.28% market share) and Mercedes (1,168 units, 2% market share).
For its part, Porsche sold 193 units, with a market share of 0.33%, while Jaguar sales reached 50 cars (0.09% market share).
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