Multinational corporation, Adidas is the target of a class action lawsuit brought by investors who claim the company failed to alert them to the antisemitism and “extreme behavior” displayed by the American artist Kanye West before their collaboration ended last year.
Shareholders claim in the case, which was filed on Friday in federal court, that Adidas “routinely ignored” the rapper’s actions as early as 2018, according to CNN.
The investors claim that senior executives “ignored serious issues” affecting the Yeezy partnership, namely his antisemitic remarks and troubling public comments about slavery.
According to the lawsuit, Adidas was aware of Kanye’s actions and neglected to take sufficient precautions to reduce its financial risk in the event that the collaboration ended.
Ye’s public wearing of a “White Lives Matter” T-shirt in October 2022 led to Adidas ending their nearly ten-year collaboration.
The statement is categorized by the Anti-Defamation League as a hate slogan used by organizations that identify as White supremacists, such as the Ku Klux Klan.
Days later, Ye declared on a podcast that “I can say antisemitics and Adidas cannot drop me”.
CNN pointed out that the rapper isn’t named in the lawsuit.
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