Moroccans are willing to consume local products as long as the product has an acceptable quality-price ratio, according to a study on Moroccan consumers’ perceptions of the Made-in-Morocco label.
This study was conducted by the National Federation of Consumer Associations (FNAC), in collaboration with the Ministry of Industry and Trade, and was presented pm Wednesday in Rabat on the occasion of the National Consumer Day.
“Moroccans are willing to consume local products and reduce the share of imported goods in their shopping basket, thus contributing to the development of local businesses and the country’s economic development, provided that the product offers an acceptable quality-price ratio,” says the study.
It also shows that 62.6% of respondents expressed confidence in products manufactured in Morocco, including 21% who said they had a a lot of confidence.
The aim of this study is to identify behavioral factors involved in the choice of consumer products, to understand consumer behavior with regard to Moroccan products and their level of information.
If further aims to assess the impact of the consumption of Moroccan products on economic recovery in order to develop recommendations for the promotion of Moroccan products.
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