With an award to recognize and support Moroccan expertise in the digital and audiovisual domains, the fifth African Digital Summit came to an end in the city of Casablanca after two eventful days with the « Moroccan Digital Awards ».
The head of the Moroccan advertisers’ group, Youssef Chikhi, took the stage to emphasize that this isn’t a competition but rather a chance to recognize outstanding abilities in seven categories.
All of the winners were selected from among 120 submissions based on the following standards: strategic approach, creativity, innovation, implementation, and efficiency.
Salim Cheikh, general manager of 2M, presented “PEPSI BLACK” with the award for best digital advertising and media campaign following words of encouragement from Ihssane Benalluch, the jury’s youngest member. “L’BANKALIK” received the second place reward, and “Flash Ok Ok” received the third place prize.
The winner of the greatest brand content/creativity campaign was “Say cheese/Farmejha,” with “Challenge orange tiktok” coming in second and “Casaway” taking the final position.
“Pour la vie by Narsa” took the third place for best social media and engagement campaign, followed by “Influencer collab with Ismail Sefrioui by INWI” and “Art is Ana” by Maison de l’artisant claimed the first spot.
Social listening platform by IAM took second place in the category for best use of data analytics and CRM, while “Digital transformation by Toyota” took first place.
Only “Nt7rko w nktachfo” of MDJS by W5 media, which won, was an actual campaign that met the jury’s criteria and expectations in the area of best phy-gital campaign.
“WIN” by INWI won the award for best digital innovation, followed by “khadamat Narsa and Narsa TV” and “matching 4k” in third place.
Last but not least, “The Choice” by Orange took top place in the area of digital campaigns with an impactful outcome, followed by “Dir Iddik” by INWI, and finally “Khatwat Khir” by Orange.
The event organizers ended up adding two honorary trophies to appreciate the efforts of their beloved teammates and their hard work.
The panelists and judges for this fifth edition concluded on a hopeful and enthused note, hoping for more innovation in the coming year.
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