Global digital insights platform , Datareportal has recently published a report summarizing the state of digital media in Morocco in 2023. The report provides key insights into how Moroccans are utilizing digital devices and services, ranging from internet penetration to app adoption to connected mobiles.
As of January 2023, Morocco had 33.18 million internet users, representing 88.1% of the population. This figure represents a 1.0% increase in internet users since 2022. Meanwhile, 11.9% of the population was still offline at the beginning of 2023, equating to 4.47 million people.
Data showed that in early 2023, the average mobile internet connection speed via cellular networks in Morocco was 31.65 Mbps, and the average fixed internet connection speed was 17.97 Mbps. By the same time frame, Morocco’s median mobile internet connection speed had grown by 4.06 Mbps (+14.7%), and fixed internet connection speeds had improved by 4.43 Mbps (+32.7%).
ByteDance’s advertising materials revealed that Morocco had 9.27 million TikTok users aged 18 or older in early 2023. The TikTok ad audience in Morocco during the same period was comprised of 51.1% men and 48.9% women. Additionally, between the beginning of 2022 and the beginning of 2023, potential ad reach in Morocco climbed by 3.3 million (+55.3%).
Facebook’s potential ad reach in Morocco fell by 1.7 million (-8.7%) between 2022 and 2023, according to data released by Meta. However, Metadata showed that in early 2023, there were 17.30 million Facebook users in Morocco.
Google’s advertising resources indicated that YouTube had 21.30 million viewers in Morocco in early 2023. YouTube’s own data showed that its ad reach in early 2023 was equivalent to 56.6% of Morocco’s overall population at the start of the year. Additionally, YouTube adverts reached 64.2% of Morocco’s overall internet user base in January 2023, regardless of age.
According to Meta’s advertising tools, Instagram had 8.70 million users in Morocco at the beginning of 2023, and its Moroccan ad reach amounted to 26.2% of the country’s internet population. During the same period, 54.0% of the Instagram ad audience in Morocco was male, while 46.0% were female.
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