In Morocco and beyond, Youtube reigns supreme, wins social media platform battle

Despite the growing popularity of rival social media platforms such as TikTok, Instagram, and Twitch, YouTube remains at the top, as its popularity grows among Moroccans viewers, users and content creators.

Youtube is the second-most visited website on the internet (after Google) and boasts 14.3 billion visits per month, which is more than both Facebook and Wikipedia.

Educational Entertainment is the Moroccan audience’s most favored genre when it comes to YouTube, amassing considerable audiences. Cooking recipes, sports, gaming, lifestyle, and many other categories are also among Moroccans’ preferred content types.

Internationally, American kids’ channel Cocomelon is the highest-earning YouTube channel of all time, with an estimated $282.8m amassed from its videos since its creation in 2006.

A creator with content made for children had the most profitable channel in five of six continents.

As well as Cocomelon in North America, Europe, and South America also have kids’ channels as their highest earners. Russia’s Like Nastya ($167.5m) and Argentina’s El Reino Infantil ($102.2m) have both amassed more than $100m from YouTube revenue in their channels’ history.

With more than 22 billion views, American YouTuber FGTeeV has earned the most of any gaming channel in their career, making over $47m in that time.

In Morocco, Baraka Lbaraka remains Morocco’s all-time top-earning channel with nearly 3 million dollars in revenue since the channel’s creation, the channel consists of animated comedy clips depicting social settings and stories influenced by Moroccan culture, and the channel accounts for 3.78 million subscribers.

In terms of popularity, famed Tech Guru Amine Raghib stands out among the most famous and successful YouTubers for his longevity and content variety, from his early works in the Youtube channel Almohtarif, “The Professional” in Moroccan, to his “influencer” role on national and social media, his Youtube channel counts for over 4.18 million subscribers.

With more than 2.36 million subscribers, Taha Essou is among the most famous Youtubers and influencers in Morocco. The young Moroccan publishes videos of his Vlogs, entertaining clips of his travels, and his various adventures across Morocco and worldwide.

Simo Sedraty ranks among the top Moroccan comedians on Youtube, with a channel counting over 1.5 million subscribers and “podcasts” varying in subjects, Sedraty gives his audience a witty and insightful perspective on the daily life of a young Moroccan and migrated his “Bedroom” content to a wider range of platforms and means to entertain Moroccans of all ages.

Regionally, Egyptian Creative Crafts in Five Minutes is Africa’s highest-earning channel, with $8.7m of the revenue made since its launch in 2017. The how-to guides have been viewed more than 4 billion times. Algerian cooking YouTuber Oum Walid ($4.9m) and Nigerian comedian Mark Angel ($4.2m) are also among Africa’s most profitable channels.