Starbucks continues to be the leading world’s most valuable restaurant brand for the 5th year in a row, with a brand value$38.4 billion, said brands consultancy company Brand Finance in a recent report.
US chains dominated the ranking of most valuable restaurants worldwide, claiming the first 8 spots out of 25, said brand finance.
Starbucks topped the ranking with a brand value of $38.4 billion, ahead of Mc Donalds 2nd with a brand value of $33.8 billion, KFC 3rd with a brand value of $15.07 billion, Subway 4rd with a brand value of $8.18 billion, and Dominos Pizza in 5th spot with a brand value of $6.08 billion.
Starbucks continues to adopt sustainable development ways to market its different products, in a move to save the planet from climate change’s effects.
American coffee shop responds to Green marketing by using paper bags, napkins, and recycled cups.
Every year, Brand Finance puts 5,000 of the biggest brands to the test, evaluating their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across all sectors and countries.
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