The messaging system WhatsApp is used by 84% of Moroccans in 2021, with 79% using it daily, a survey carried out by Sunergia Group revealed.
“In urban areas, this rate increases to over 90%,” the group said in its mapping of social networks in Morocco in 2021, noting that WhatsApp is found in all segments of the population and all regions of the Kingdom.
As for Facebook, the study showed a usage rate of 57% in Morocco at the beginning of 2019. While in 2021, nearly 3 out of 4 Moroccans use it regularly, it added.
The mapping also revealed that Instagram is used by 42% of Moroccans in 2021, an increase of 50% compared to the previous year. Photos oriented, Instagram goes from 10 million users to 15 million users in Morocco.
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