First Direct Agadir-Montreal Flight Lands at Al Massira Airport

The first direct flight of the Canadian airline “Air Transat” connecting Montreal to Agadir landed on Saturday at Al Massira Airport with 194 passengers on board.

Operated every Friday, this new 7-hour and 15-minute service will support the strong presence of the Moroccan community in Canada, and especially in Montreal, and will bolster Agadir’s rise as a gateway to Atlantic Morocco, while contributing to the revitalization of its tourism ecosystem.

The expected impact is manifold: stimulating hotel occupancy, developing local activities, creating jobs, and better distributing tourist flows across the territory.

This new connection marks a major step in the strategy to diversify markets and reduce the seasonal dependency of the Morocco destination.

In a statement to MAP, Air Transat’s representative, Abdou Jaiidi, indicated that this new flight directly links North America to southern Morocco, offering the Souss-Massa region unprecedented access to a high-potential source market.

Two years after launching the direct Montreal-Marrakech air route, “Air Transat” is keeping up its momentum by launching the new Montreal-Agadir connection, Jaiidi noted with satisfaction.

With more than 174,000 Canadian visitors recorded by the end of August 2025, an increase of 29% compared to the previous year, Canada is now asserting itself as a priority market in the Moroccan National Tourist Office’s (ONMT) outreach strategy.

Montreal-Agadir consolidates this positioning and illustrates Morocco’s ability to attract new airline partners in high-value-added segments.

This new route is part of the ongoing effort to strengthen the Kingdom’s connectivity by diversifying its target markets and highlighting the richness of its destinations.

The direct Montreal-Agadir flight marks an important milestone in the development of air connectivity between Morocco and Canada and opens up new prospects for the Morocco destination in the North American market.