The European Commission on Friday fined Google €2.95 billion ($3.5 billion) for breaching EU competition rules by favoring its own digital advertising services.
The Commission, the EU’s executive arm, ordered the U.S. tech giant to end practices that give its platforms preferential treatment and to take measures addressing conflicts of interest across the digital ads supply chain.
Google announced it would appeal the decision, arguing the penalty is unjustified and that the mandated changes could harm thousands of European companies by making it harder for them to generate revenue.
This latest sanction adds to Google’s long history of antitrust clashes in Europe.
In September 2024, an EU court annulled a €1.49 billion fine imposed for abuse of dominance in online advertising. Between 2017 and 2019, the bloc levied a total of €8.2 billion in penalties against the company over antitrust violations.
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