Morocco’s e-commerce sector generated MAD 22 billion ($2.2 billion) in 2023, as the government works to strengthen regulations, improve logistics, and support small traders entering the online marketplace.
The Ministry of Industry and Trade said in a recent update that online commerce is now one of the country’s fastest-growing economic pillars, expanding at an average annual rate of more than 30% over the past five years.
Electronic payments alone accounted for MAD 9.9 billion last year.
Officials credited the boom to widespread internet access, now at 109.2% penetration, improved delivery services, and a growing base of tech-savvy consumers.
The shift has opened opportunities for small businesses, entrepreneurs, and job seekers, while helping Moroccan companies expand into new markets and diversify revenue.
The government has rolled out a full legal framework to regulate e-commerce, covering consumer protection, product safety, and electronic payments, alongside cybersecurity and data protection laws.
In 2024, the ministry carried out nearly 200 inspections of online platforms, issued multiple warnings, and filed six legal reports against violators for practices such as counterfeit sales and false product claims.
Support programs are also expanding. National platforms MRTB and Trade.ma have helped integrate 4,500 small traders into the digital economy and establish 200 delivery hubs.
The ministry has partnered with 161 startups offering digital solutions and signed agreements to set up regional e-commerce centers.
A study is underway to assess the impact of global supply chains on Morocco’s tax and legal systems and to guide the country’s digital trade strategy.
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