Morocco climbs global presence rankings with emphasis on soft power and trade

Morocco has advanced to 52nd place in the latest Global Presence Index published by Spain’s Elcano Royal Institute, distinguishing itself through growing economic ties and expanding soft power in an increasingly fragmented global order.

The annual index, which evaluates 150 countries based on economic, military, and cultural influence, noted a general global contraction of 1.4%—driven primarily by slowing economic globalization. Despite this trend, Morocco maintained a strong position, scoring 37.7 out of 100.

The country’s score breaks down into 15.2 points for economic presence, 9.1 for soft power, and 13.4 for military influence. The figures highlight Morocco’s strategic emphasis on trade expansion, cultural diplomacy, and limited military engagement.

Over the past two decades, Morocco has diversified its trade partnerships, broadened its export base, and enhanced transportation links with Europe and West Africa. These efforts, paired with domestic political and economic stability, have strengthened its appeal to international investors.

Culturally, Morocco has bolstered its soft power by investing in education and diplomacy. The country has welcomed thousands of students from across Africa, established an extensive diplomatic network, and taken an active role in both regional and international organizations. Initiatives promoting religious tolerance and cultural heritage have further enhanced its reputation as a moderate, open society.

Unlike many nations that leverage military might to assert global influence, Morocco maintains a modest defense profile. While the kingdom contributes to UN peacekeeping missions, its foreign policy favors multilateral diplomacy—especially in the Sahel and Western Sahara regions.

The Global Presence Index, launched in 2011, measures countries’ integration into global systems and their international influence. The 2025 edition highlights broader geopolitical changes, noting a decline in China’s score for the first time since the early 2000s, while India, Russia, and Japan continue to rise. Spain, the index’s host nation, saw the largest EU-based leap, ranking 13th overall.

According to the report, the international landscape is shifting from a U.S.-China bipolar rivalry to a more complex, multipolar order. The new dynamics are increasingly shaped by national interest, economic self-sufficiency, and protectionist policies, challenging traditional models of free trade and open globalization.