Moroccan startups are increasingly tapping into the power of artificial intelligence (AI) to not only expand their businesses but also find creative solutions for key industries like tourism, agriculture, education, and legal services, among others.
Many of these startups, who took part in the third edition of the Gitex Africa exhibition held from April 14–16, 2025, see AI as a key tool to improve services, enhance efficiency, and meet the needs of a fast-growing market.
AI in tourism:
Moroccan AI-powered startups talk of this technological tool as a game-changer for the tourism sector.
They are using AI to create smarter, more personalized travel experiences for both local and international visitors.
For them, this technology can be used to identify top destinations and tailor travel experiences based on interests and budgets, unlike generic travel platforms that offer the same routes to everyone.
Achraf Laakissi, CEO of a Moroccan AI travel startup, told Hespress English that AI can be used to help tourists avoid scams in local shops and ensure they don’t get overcharged. “We want them to have a safer experience,” he said.
AI in agriculture:
AI is becoming essential in agriculture too, with Moroccan startups using it to help farmers boost yields, reduce losses, and detect crop diseases early.
Mahmoud El Bouyahyaoui, CEO of an AI-powered agriculture-focused startup, said, “AI can detect diseases in milliseconds, increase production, and give practical solutions to farmers.”
He mentioned that Morocco loses about 20% of its crop yield, while the number is as high as 40% across Africa. “This is a huge loss, especially since the continent plays a key role in global food supply,” he said.
El Bouyahyaoui explained that AI can also help detect problems before crops are exported, avoiding international concerns over health and quality—like recent alerts in Europe about pests found in Moroccan produce.
AI in the legal field:
Saad Lachhab, CTO of a Moroccan AI-powered legal startup, said AI is crucial in all sectors, including law. “People who don’t use AI are sleeping on the future,” he said.
He explained that AI in the legal field helps analyze complex legal texts, simplifying them so the average person can understand.
Traditional algorithms often struggle to understand the nuances of legal language, said Lachhab, but AI can now interpret, interact, and explain, saving time for both experts and the public.
This year, the number of participating startups at Gitex Africa 2025 has reached over 800, up from 680 startups from 56 countries in 2024, including 200 Moroccan startups through the Morocco 200 program.
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