The Interior Ministry reaffirmed its commitment to taxis as the sole partner in urban mobility app projects VTC.
This follows a five-year license granted to ITECHIA TV by the governor of the Oriental region, allowing it to connect customers with taxi drivers via a digital platform.
The licensee is required to comply with the Governor’s Decision No. 399, which regulates and improves taxi transportation within the prefecture of Oujda, as well as all other applicable laws, with violations risking suspension or revocation.
Fahd Mekouar, founder of ITECHIA TV, revealed ongoing talks with authorities in other regions, including Casablanca, to secure similar licenses.
He emphasized that the app is 100% Moroccan, developed by local talent, with all data stored locally, unlike foreign-owned ride-hailing services.
The app offers unique features, such as ride-sharing approval, and integrates with a digital wallet to support financial inclusion for taxi drivers while keeping value chains within Morocco.
Mekouar highlighted that pricing will vary based on demand, distance, and location, while the app’s developers are focused on respecting users’ privacy and delivering the best experience for Moroccan customers.
On whether the platform will open to private drivers like other urban mobility apps still seeking legitimacy, Mekouar emphasized that working with driver unions will help ensure the technology’s success.
He also noted that the company has made sure to respect existing laws recognizing first- and second-class taxi owners in the public transport market.
Interior Minister Abdelouafi Laftit pledged to work on jointly finding solutions as soon as possible to the taxi and ride-hailing crisis.
Speaking to the councilors about urban transport systems in Moroccan cities and responding to a question from the Independence Party about managing urban transport and adapting to new models, he emphasized that “we cannot ignore these new forms of transport or rely solely on traditional taxi systems.”
Laftit revealed that his ministry is currently conducting the necessary studies and added, “soon, we’ll sit down together to find solutions and apply smart methods that will ensure citizens benefit from better urban transport services.”
He further noted, “I believe we’ve reached a point where we must seriously think about this issue and move forward.”
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