Legendary Moroccan brand, La Cigogne, makes a comeback to the market

Created in 1929, the iconic and wholly Moroccan soda brand, La Cigogne, is making its return to the market after a hiatus of over two decades. Orchestrated by the Société des Boissons du Maroc, the return of the iconic bird is breathing new life into this legendary brand.

By reintroducing La Cigogne, SBM aims to offer Moroccan consumers a unique experience, blending authenticity and modernity.

The brand’s new vision retains its historical essence while adopting modern and environmentally friendly production methods.

For the Managing Director of the Société des Boissons du Maroc, “It is a great pride to be able to revive this mythical lemonade. I wish it a new life at least as long as that of its 1929 ancestor!”

An iconic brand, 100% “made in Morocco,” deeply rooted in Moroccan culture, La Cigogne has been absent from the market for more than two decades, following the cessation of its commercialization in 1997.

Despite a long absence from the shelves, La Cigogne has continued to exist as a cult brand, firmly established in popular culture, thanks to a dedicated public, to contemporary artists who have elevated it to the status of a symbol of Moroccan Pop Art, and especially thanks to collectors who have preserved its memory.

As a perfect symbol of this continuity, the visual identity has remained unchanged, as has the mythical La Cigogne logo, recognizable among all Moroccans. The same goes for its iconic bottle, which has retained its sleek shape and spiral-patterned relief.

. “I had the chance to consume La Cigogne in Morocco in 1995 and I remember its very special effervescence. Almost 30 years later, our teams have managed to recreate this effervescence and this typical La Cigogne taste,” says the Managing Director of the Société des Boissons du Maroc.

He continues: “For this comeback, we went further, adapting the ingredients to our time: no more chemicals or synthetic flavors, La Cigogne 2024 is 100% natural!”

Another illustration of its projection into the future, La Cigogne will only be offered in “eco-responsible” formats. Thus, the bottles are exclusively made of glass, returnable, reusable, and cans made of aluminum, a material which, like glass, is infinitely recyclable.

The choice of these packaging was favored for their ecological qualities, thus helping to promote environmental sustainability.

Finally, its packaging is produced locally, thus conforming to the ecological principle of “short circuits”, and participating in an increasingly pronounced way in the dynamics of the national economy.

On shelves from October since October 1, La Cigogne, a legendary Moroccan brand with a 90-year history, has made its grand return in 25 cl glass bottles, returnable and reusable, and in 25 cl and 33 cl aluminum cans.