American doughnut and coffee giant Krispy Kreme is set to open its first Moroccan store on August 9.
This marks a significant step in the company’s Middle East and North Africa expansion strategy.
“Our decision to enter the Moroccan market is part of our broader expansion strategy in the Middle East and North Africa region. We know our iconic doughnuts and coffee will add an extra touch of joy to Moroccan consumers and bolster our presence in this crucial market,” says Krispy Kreme Chief Development Officer Raphael Duvivier.
The new location, a partnership with franchise Americana, will offer a diverse menu.
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