Morocco is among the African top three for the first time in the “Bloom Consulting Country Brand Ranking in Trade 2024/2025” report holding the 44th position globally.
This is an important jump for the country that underscores improvement in comparison with the region, the jump to third place in Africa is attributed to stable Foreign Direct Investment (FDI), strong digital demand, and enhanced online performance.
The measures trade and investment appeal through metrics like economic performance, digital demand, strategic brand actions online presence, and social media engagement.
According to the report analysis, the kingdom has also shown improvement in its rating score and social media presence while maintaining a CBS Rating of (A), which reflects the country’s growing influence and strategic positioning in African trade.
The report attributed this improvement to Morocco’s consistent and stable inflow of foreign direct investment, the kingdom’s robust digital strategy, and the country’s enhanced online performance.
Globally The top performers continued to be the UK, Germany, Brazil, and China. Finland had the best improvement jumping 13 spots, while India, France, and The Netherlands had the biggest drops.
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