The Moroccan Automobile Importers Association reported that total new car sales in the Kingdom amounted to 35,680 units during the month of March 2024, a decline of 3.09 percent compared to the same period in 2023.
The same source explained that the number of new registrations for private cars decreased by 5.97 percent, registering 31,741 units, while the number for light utility vehicles increased to 3,939 units (an increase of 28.77 percent).
Dacia dominated the private cars category, with a market share of 28.43 percent, equivalent to 9,024 units sold at the end of March 2024, followed by the Renault brand (4,756 units) at 14.98 percent of the market share, and Renault.
Hyundai, sold 2,658 units, representing 8.37 percent of the market share, and Opel, sold 1,788 units, representing 5.63 percent of the market share.
The association reported that in terms of the light utility vehicle category, Renault increased its sales by 84.62 percent to 1,104 units (i.e. 28.03 percent of the market share), ahead of Ford, which increased its sales by 211.9 percent. percent, to 524 cars (13.3 percent of the market share).
At the level of luxury car sales, Audi sold 1,120 units at the end of last March, i.e., a market share of 3.53 percent, ahead of BMW (854 cars and 2.69 percent of the market share) and Mercedes (762 units and market share) at 2.4 percent.
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