Israeli product boycott regains momentum with Pizza Hut at the forefront

Israeli product boycott regains momentum with Pizza Hut at the forefront
Monday 22 January 2024 - 18:38

Many businesses, including McDonald’s, Zara, and Carrefour, are being boycotted in light of the Gaza-Israel conflict for their steadfast support of the Israeli Defense Force (IDF). Pizza Hut has now joined this list.

On X, previously known as Twitter, many voiced their call to boycott the fast food brand, as several pictures show IDF soldiers holding Pizza Hut boxes and showing gratitude to the brand for providing free meals to their military bases. 

Lebanese Journalist Ghadi Francis, after sharing pictures of the IDF soldiers posing with the boxes, wrote on X, “Did the genocide lover franchise close all its stores in Lebanon yet?

What are we waiting for? @pizzahut.”

Dr. Anastasia Maria Loupis shared a screenshot from an Instagram story by Pizza Hut Israel showing the soldiers happily grabbing dozens of pizza boxes and writing on the same platform, “Should we do Pizza Hut next?” (referring to boycotting the franchise.)

Several statements hint that the food franchise is providing free meals to Israeli soldiers in light of the innocent killing of thousands of civilians in Gaza.

As the hashtag #boycottpizzahut went viral, many Israeli social media users shared content featuring their Pizza Hut orders.


The coffee brand Starbucks and the fast food giant McDonald’s have suffered great losses in light of the growing boycott, which is why many wonder why Pizza Hut didn’t learn from these previous examples.

Nevertheless, several McDonald’s and Starbucks branches voiced their complete disconnect from the bigger companies that help fund the IDF.

For instance, McDonald’s Malaysia has sued a pro-Palestinian group for $1.3 million over its calls to boycott companies allegedly supporting Israel.

The same McDonald’s said it “does not support nor condone the current conflict in the Middle East.” According to a copy of the legal document seen by AFP, it has sought six million ringgit in damages for alleged defamation.

Starbucks Corp., on the other hand, witnessed a USD11 billion decline in market value following a boycott and employee strikes.

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