Morocco’s tourism stood out in the global sector which saw in 2023 a 90% recovery rates compared to pre-pandemic levels, surpassing competitors, and showing higher growth rates, according to a meeting of the National Moroccan Tourism Office (ONMT) in Rabat on December 20,
November 2023 data revealed over 13.25 million arrivals, up over 36% from 2022 and 11% from 2019. Establishments noted nearly 23.7 million stays, up over 38% from 2022 and 11% from 2019.
ONMT’s Director General, Adel El Fakir, discussed 2023 as a year of consolidation. Revenue reached 88.4 billion dirhams by October 2023, 32% higher than 2019.
This reaffirmed the strategic importance of tourism as one of the foremost contributors to the country’s foreign currency reserves, said the Office.
Fatima Zahra Ammor, minister of tourism credited improved promotions and aviation strategies for Morocco’s tourism success. Efforts aim to welcome 17.5 million tourists by 2026, including preparations for co-hosting the 2030 FIFA World Cup.
This concerted effort aligns with the nation’s aspirations, especially considering significant events ahead, such as co-hosting the 2030 FIFA World Cup.
Morocco’s 2023 tourism success stemmed from strategic campaigns like “Morocco, Land of Light,” influencer collaborations, intensified commercial efforts, and ONMT’s modernization initiatives.
The unanimous approval of the ONMT’s comprehensive reports by the Board of Directors signals strong support for the office’s future plans and strategic projects for the nation’s tourism development, said the Office.
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