A growing number of Americans are wearing the keffiyeh, the patterned scarf closely associated with Palestinians, to call for an end to Israel’s attacks on Gaza and to express solidarity with the Palestinian cause.
U.S. distributors note a surge in keffiyeh sales since the start of the war in October, despite reports of security forces forcibly removing the scarves at protests, and individuals experiencing verbal and physical abuse for donning them.
“It was like a light switch. All of a sudden, we had hundreds of people on the website simultaneously and buying whatever they could,” said Azar Aghayev, the U.S. distributor for Hirbawi, which opened in 1961 and is the only manufacturer of keffiyehs left in the Israeli-occupied West Bank, Reuters reported.
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