Chinese-owned social video app TikTok is adding a new feature that will allow users to post text-only content. The move comes as competition between social media giants intensifies.
TikTok says the new feature will give users “another way to express themselves.” The company also says that text posts can be customized with sound, location, and Duets, which are video reactions to posts by other TikTok users.
“These features make it so your text posts are just as dynamic and interactive as any video or photo post,” TikTok said.
The addition of text-only posts is the latest move by TikTok to expand its offerings. Earlier this month, the company launched a new music streaming service to rival platforms like Spotify and Apple Music.
TikTok’s move comes as other social media platforms are also making changes. On Monday, Elon Musk’s Twitter ditched its famous blue bird logo and switched to a black and white X.
The changes at TikTok and Twitter reflect the increasingly competitive landscape in the social media industry. As the market matures, companies are looking for new ways to attract and retain users.
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