Royal Air Maroc (RAM) aims to become a “global carrier” with international ambitions by 2037, said the flag carrier’s CEO Hamid Addou on Wednesday.
Within the framework of the new 2023-2037 program contract between Royal Air Maroc and the state, the company has embarked on a development plan that should enable it to change dimensions and position itself as a global carrier with international ambitions by 2037, Addou stressed during a press conference.
Through a new global business model, RAM will change dimension for the benefit of the country, its economy and its influence, through an expansion plan based on a consistent development of its fleet and a reorientation of its operational strategy, he explained.
RAM will evolve from a traditional airline with a regional hub for medium-haul north-south routes to a global airline with a higher growth rate, operating a transcontinental north-south and east-west hub, a new “point-to-point” approach and a transversal national network, he added.
He also noted that by 2037, the airline aims to have 200 aircraft, serve 143 destinations and reach MAD 94 billion in revenue with 31.6 million passengers.
Between March 2024 and the end of 2024, RAM intends to acquire new aircraft as part of the implementation of its development strategy, said Addou, adding that between 2022 and 2027, RAM aims to accelerate the expansion of its fleet with a focus on the countries of the Americas and the coverage of the entire African continent, among others.
As for the new transversal approach to the national network, according to the airline’s CEO, it will better connect the Kingdom’s cities and promote domestic tourism thanks to new services from Casablanca, Rabat and Agadir and new transversal routes connecting Fez, Nador, Oujda, Guelmim, Laayoune and Dakhla.
As Morocco’s leading tourism carrier, with 5.5 million tourists per year, RAM is today at the heart of the country’s tourism strategy and the approaches to opening up and developing a number of regions, noting that RAM plans to strengthen its fleet and air links in order to support the national tourism strategy and meet growing demand.
Addou also praised the competence and innovation of Moroccan youth, which has enabled the successful implementation of RAM’s strategic vision, adding that the company’s commitment has also enabled it to overcome the many crises that have occurred over the past 40 years.
In this regard, he recalled that the Covid-19 crisis and its aftermath, which paralyzed the international aviation sector for many months, revealed the resilience of the national airline, forged by a history marked by cycles of crises, new strategic orientations and opportunities.
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