Moroccan and Israeli officials held a virtual conference this week to launch a bilateral commercial mission, which will streamline and strengthen commercial exchanges between both countries.
Organized by the Moroccan Association of Exporters (ASMEX), in partnership with the Moroccan Agency for the Development of Investment and Exports (AMDIE) on Tuesday, January 10, the “Opportunities in the Israeli Market” webinar was held with the participation of the Israeli Liaison Office in Morocco, the Moroccan Ministry of Industry and Trade, and the Federation of Israeli Chambers of Commerce.
This meeting is part of the support strategy dedicated to companies members of ASMEX in order to observe more closely the various investment and export opportunities presented by the two countries on various areas, including food, textiles, marine fisheries, health, security, industry …
For Hassan Sentissi, president of ASMEX “the Israeli market is one of the most successful markets in the Middle East, and since the two years following the bilateral agreement for the establishment of relations between the two nations, continues to attract investors.”
The main objective of this virtual meeting is to present a complete range of information services to assist companies in defining their business strategies, as well as to expose the business opportunities available in the Israeli market.
This webinar will be followed by a B2B mission to Tel Aviv from February 27 to March 1 to allow principals and Israeli operators to meet and establish win-win partnerships.
For its part, the AMDI was represented by Meryem Kabbaj, Head of the Department of Aeronautics, Electronics and Space, which stressed that the volume of trade made, at the dawn of the two-year diplomatic agreement, is estimated at 130 million dollars.
A volume of trade in perpetual evolution, affecting trade and R&D, through the industry 4.0, pharmaceutical industry, food … A volume that could quadruple in the years to come.
The Ministry of Industry and Trade agrees. Youssef Zahoui, Head of the Division of Trade Relations with Europe, said in his speech that the positive and lasting impact of the standardization of bilateral relations between Morocco and Israel will be felt on both economies.
He highlighted the rise in imports and exports between the two markets, estimated at more than 203% of exports between the years 2014-2021, and a boost in imports with + 59% in 2021 compared to the same reference year.
Note that Morocco has a very important part in Israeli imports with a demand distributed as follows: 84% Citrus, fresh or dry, 43% in Sardines and sardinella, 54% in the category couscous, 42% in hand-woven tapestry, 37% in canned mackerel and sardines, as well as a market share of 49% in imports relating to
coats, capes and similar items.
in addition to this performance and opportunities, the Minister assured Morocco’s ambition to develop its exports to Israel, in phosphates and derivatives, chemicals and parachemistry, industry of the transformation of sea products and many other sectors.
As a result, and following the enthusiasm of investors, Israel plans to open a trade mission in Morocco in 2023. In his speech, Zeev Lavie, vice president of the Federation of Israeli Chambers of Commerce (FICC), marked the frank and direct orientation of Israel to develop bilateral trade, thanks to the investments of Moroccans encouraged by the historical, cultural and economic ties between the two countries.
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