Agadir Horticultural Complex (CHA) and DANA Global, a desert technology venture builder and investment platform based in Abu Dhabi, have announced signing a partnership to create a regional innovation hub for resilient and environmentally friendly agriculture in Morocco.
The new project’s ceremonial opening and partnership signing ceremony in Agadir was attended by more than 700 persons.
Among the present at the venue was Farid Lekjaa, director of the Agadir Horticultural Complex, as well as the Dutch Minister of Agriculture, Piet Adema, and the Moroccan minister of agriculture, Mohamed Sadiki.
A delegation of investors, researchers, consultants, and startup entrepreneurs from the UAE and Israel traveled with DANA to attend the event.
The Agadir region, which accounts for 90% of the market for fresh produce in Morocco and accounts for 9% of the country’s GDP, is the ideal location for scaling up DANA’s solutions.
According to Techxmedia, who reported the news, the region is also essential to the Moroccan government’s ‘Generation Green’ strategy for improving the nation’s food production.
Shirley Shahar, Co-Founder of DANA Global said that “the partnership with the Agadir Horticultural Centre aims to bring a new innovation hub and center of excellence to Morocco, and is a huge step for DANA. Two years ago, we decided to establish our base in Abu Dhabi, which has led the way in progressive food security and sustainability policy, and acted as a hub for scaling solutions to the entire MENA region.”
This new endeavor marks an important turning point in DANA’s efforts to bring sustainable desert technology to the biggest markets in the area, especially since Agadir has enormous potential for quick adoption.
According to DANA’s co-founder, the UAE and Morocco are the perfect partners to work together to address food security. DANA is delighted to contribute to the development of this partnership.
Through regional collaboration, innovation mentorship, impact community, and finance, DANA, an Abu Dhabi-based venture builder and investment platform, helps women-led enterprises in desert tech, including areas of agri-tech, water solutions, food security, waste management, and renewable energy.
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