German skincare brand Nivea stirred controversy following a makeup remover ad that many deemed insensitive for featuring a model with the Moroccan flag painted on her face with the slogan ‘Wipes away everything but their legacy.”
Nivea’s latest world cup themed ad was first posted with the caption “Nivea 100% supporting the most successful African nation, 0% regrets. With Nivea Micellar water 0% residue, you can free your skin from face paint and tears, leaving your skin clear and ready to cheer your team again.”
The tears showed in the ad were not appreciated by many Moroccans, who commented on Nivea’s Instagram post demanding an apology and for the ad to be deleted.
Nivea did apologize on Instagram stories, by saying that the company did not set out to intentionally hurt the feelings of “such a proud footballing nation.”
The apology went on with Nivea recognizing the fantastic achievements of the Moroccan team.
“At Nivea, we value care and trust: we reassure in the future to take all measures necessary to live up to our high standards within every aspect of our community,” said the brand.
Nivea’s ad did not only feature Morocco, it featured Croatia as well, the two teams who will be playing this Saturday in a fight for the third spot in Qatar’s world cup.
Many Moroccans and Croatians on social media declared that they will be boycotting the german brand for the insensitive ad.
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