Netflix unveiled plans to crack down on the sharing of logins and passwords between users, banning the use of the same account by users outside the home.
The streaming platform will determine users’ location by identifying their IP address.
The platform also plans to introduce a new service that will add paid sub-accounts labeled extra members to anyone who uses the subscription from the outside.
“We have found a thoughtful approach to monetizing account sharing and will begin implementing it more broadly from early 2023,” Netflix said in a letter to shareholders.
The company confirmed this decision Tuesday during the announcement of its quarterly results.
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