Members of the Agriculture and Horticulture Development Board (AHDB) Exports team went on a mission to Morocco to promote grain from the United kingdom (UK), and to also identify opportunities and nurture relationships with the Moroccan market.
This visit followed a very tough year for Moroccan farmers, as the country is currently experiencing its worst drought in 30 years, which is heavily affecting supply chains, noted the AHDB.
The effects of the drought, exacerbated by the conflict in Ukraine and global shortage, highlight Morocco’s vulnerability to various changes in its economy resulting in it being slowed down.
“Traditionally, Ukraine and Russia have satisfied around 35% of the Moroccan wheat import requirements. However, war is disrupting the flow of grain from these territories and this creates opportunities in the global marketplace,” declared the British agriculture board.
AHDB finds the Moroccan biscuit market to be ‘particularly interesting, considering that Moroccan soils are generally unsuitable for biscuit-wheat production. This creates a growing demand for biscuit-wheat imports.
This growth is linked to a change in preferences in the diets of Moroccans, stated AHDB saying that they are leaning more towards westernized and European-style biscuits.
AHDB spoke of the UK’s soft biscuit-grade wheat (UKS) in their official report, which is a widely known wheat in the Moroccan market, saying that it has a good reputation for producing Moroccan biscuits that “no other origin can match.”
Its unique quality characteristics with additives or improvers make the demand for it very high.
This season, Morocco is expected to import all its barley, up to a million tonnes, reported the AHDB.
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