Luxurious brand Dior sells a bottle of Hollywood actor Johnny Depp’s Sauvage perfume every three seconds, said business analyst John Pompliano on Twitter.
The perfume witnessed growing demand over time, making it the highest-selling perfume overall across both men’s and women’s fragrance categories.
Despite most labels dropping Johnny Depp, @Dior decided to stick with him.
Why?
They sell a bottle of his fragrance ‘Sauvage’ every 3 seconds. At $160 a bottle, that’s over $4.5 million a day in sales ? pic.twitter.com/CWzPMUlDpW
— John Pompliano (@JohnPompliano) May 24, 2022
The brand witnessed this selling growth previously, which continues until now, coinciding with the defamation lawsuit between Johnny Depp and Amber Heard.
As of this Friday, the defamation trial is in its closing arguments day 24 between both US actors.
The verdict is expected to end between late May and start of June, noting that the defamation case dates back to April 11.
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