Digital Meeting to Launch Essaouira Economic Day

A digital meeting was organized, Wednesday, by the French Chamber of Commerce and Industry of Morocco (CFCIM), for the launch of the Economic Day of Essaouira, scheduled for October 26 and 27.

Notably attended by Andre Azoulay, Advisor to HM the King and president-founder of the Essaouira-Mogador Association, this meeting was initiated in partnership with the province of Essaouira, the Israel-France Chamber of Commerce and Industry, the Essaouira-Mogador Association, the Regional Investment Center (CRI) of Marrakech-Safi and Essaouira Innovation LAB.

Speaking on this occasion, CFCIM president, Jean-Pascal Darriet, said that the Economic Day of Essaouira, which will bring together Moroccan, French and Israeli economic operators, is a way to strengthen the economic dynamics of Morocco, France and Israel.

Recalling that the Chamber’s main purpose is to ensure the economic rapprochement of the Moroccan and French regions and develop business relations between the two countries, with the ambition of an extension to Africa, Darriet said that this day is placed under the sign of the revitalization of economic and cultural ties, especially between the cities of Essaouira and La Rochelle, linked by a twinning agreement.

This Economic Day, he said, will be an opportunity to highlight the investment potential offered by the province of Essaouira in order to allow economic operators of the three countries to meet and build partnerships, noting that it is also a great initiative to be implemented in this difficult period to prepare the recovery and economic development in these countries.

For his part, governor of the province of Essaouira, Adil El Maliki, expressed his deep thanks to the organizers of this Day to “prepare the future of the province, especially since we live the present period serenely despite the pandemic”, stressing the resilience that marked the management of Covid-19 and the smooth running of the vaccination operation in the Kingdom, in general, and in the province, in particular, which is an important factor to strengthen confidence in preparing for the future, under the leadership of HM King Mohammed VI.

For his part, Morocco’s Consul General in Bordeaux, Zouhair Jibraili, said that thanks to the visionary directives of HM King Mohammed VI, the Kingdom has established policies and strategies that have led to the dramatic improvement of the business climate and investment conditions in the country, stating that Morocco, which enjoys a privileged geographical location, has great advantages related to its institutional, political and macro-economic stability, its religious tolerance and its plural identity.

Consul General of France in Marrakech, on his turn, Philippe Casenave, welcomed this commendable initiative of CFCIM which allows to highlight the comparative and notable advantages as well as the considerable potentialities of the province of Essaouira in a global context related to the attractiveness of Morocco and the favorable climate for investments.

As for president of the Israel-France Chamber of Commerce and Industry, Daniel Rouach, he praised the organization of this meeting in view of the Economic Day of Essaouira, which will open promising prospects and identify key sectors of complementarity for the development of economic cooperation relations between Moroccan, Israeli and French operators, or in other areas, including technology and research.